Client
Powys Teaching Health Board
Social. Print. Activation. Ideation. Copywriting.
Impact:
A brand that resonated with the target audience (90% of testing groups agreed).
Brand viewed by 200,000 visitors at localised events.
Powys Teaching Health Board
Social. Print. Activation. Ideation. Copywriting.
Impact:
A brand that resonated with the target audience (90% of testing groups agreed).
Brand viewed by 200,000 visitors at localised events.
Insight
Smoking and vaping are the same but different. Both contain nicotine, which is harmful, addictive and not good for your health. Our audience just needs to know that...
Nicotine and healthcare risks come in all flavours.
Smoking and vaping are the same but different. Both contain nicotine, which is harmful, addictive and not good for your health. Our audience just needs to know that...
Nicotine and healthcare risks come in all flavours.
After we placed it in schools, we activated it.
We handed out fake vape packs to kids in schools around Powys to highlight the dangers of vaping.
Credits
Creative Idea + Development: 🙋♂️
Design Lead: Steve Tarry
Agency: Cowshed
Design Lead: Steve Tarry
Agency: Cowshed
