Client
Foster Wales
TV. Social. Print. PR.
Ideation. Copywriting. Comms. User testing.
Impact:
230 enquiries in January ‘24 (vs 164 in Jan ‘23),
including 45 home visits.
Foster Wales
TV. Social. Print. PR.
Ideation. Copywriting. Comms. User testing.
Impact:
230 enquiries in January ‘24 (vs 164 in Jan ‘23),
including 45 home visits.
One local authority reported 12 enquiries progressing
to home visits within a week (signalling quality enquiries).
to home visits within a week (signalling quality enquiries).
+14.9% brand awareness.
Insight
The family table is the physical embodiment of the sentiments shared with us by carers, social workers and out-of-care adults, around foster care.
The family table is the physical embodiment of the sentiments shared with us by carers, social workers and out-of-care adults, around foster care.
Bring something to the table
Use the family table as a metaphor to show that everyone has something to contribute to foster care.
Use the family table as a metaphor to show that everyone has something to contribute to foster care.
Award
Public Sector campaign - CIPR excellence
Article
https://www.mirror.co.uk/news/uk-news/foster-carers-lift-lid-shocking-31896567https://www.southwalesargus.co.uk/news/24061423.tv-chefs-jon-jenkins-wynne-evans-cooked-foster-wales/
Public Sector campaign - CIPR excellence
Article
https://www.mirror.co.uk/news/uk-news/foster-carers-lift-lid-shocking-31896567https://www.southwalesargus.co.uk/news/24061423.tv-chefs-jon-jenkins-wynne-evans-cooked-foster-wales/
Campaign Strategy: Beth Edwards, Charlie Simpson, Steve Tarry, 🙋♂️
Campaign Copywriting: Beth Edwards & 🙋♂️
Insight gathering: Elouise, Georgia & 🙋♂️
Media: Amy Hiatt
Production: Make it Sticky
Agency: Cowshed Communication
Campaign Copywriting: Beth Edwards & 🙋♂️
Insight gathering: Elouise, Georgia & 🙋♂️
Media: Amy Hiatt
Production: Make it Sticky
Agency: Cowshed Communication
