Beavis& - SOUND

Client
Welsh Government

Brand naming. TV. Social. Strategy. Comms.

Read more about the campaign here:
https://wearecowshed.co.uk/work/developing-an-early-intervention-framework-for-gender-based-violence/

Insight
Young men don’t really understand what gender-based violence is, they are afraid to ask in case it leads to social alienation or more serious consequences, and there is a lack of educational resources that aren’t female led, or persecutory.

SOUND
A social platform providing men aged 18-34 in Wales to ‘sound out’ their relationships, behaviours, and thoughts with each other, get ‘sound advice’ from sector-informed trusted sources and embody the ‘sound as’ spirit of those they consider role models.

New relationship energy can leave you craving constant contact with your crush.
But when that contact is used to gain control, it’s not sound behaviour - it’s love bombing.

Jealousy is a common feeling but using it to control a partner is not acceptable behaviour.
Limiting your partner’s choices can leave them feeling trapped, lonely, worthless and upset.

Credits

Awards
PR Moment's Community Engagement Campaign of the Year (Gold)
Best Channel Delivery - CIPR Excellence Award
Public Sector campaign, Behaviour change campaign, Agency campaign - CIPR Cymru

Creative: Cowshed
Strategy: Beth Edwards
TOV development: Beth Edwards & 🙋‍♂️
Copywriting: Beth Edwards & 🙋‍♂️
Art Direction: Steve Tarry
Scriptwriting & Screenwriting: 🙋‍♂️
Production: On Par
On set Creative Direction: 🙋‍♂️ x On Par
Agency: Cowshed Communication

You may also like